diff --git a/.gitignore b/.gitignore
index 6d374db..edb33e3 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1,5 +1,6 @@
 # bin
 shout
+dist/
 
 # Binaries for programs and plugins
 *.exe
diff --git a/Makefile b/Makefile
index 95bbfd3..f5f0be5 100644
--- a/Makefile
+++ b/Makefile
@@ -1,7 +1,12 @@
-.PHONY: build test unit integration clean
+.PHONY: build test unit integration clean dist release
+
+VERSION ?= $(shell git describe --tags --always --dirty)
+LDFLAGS := -ldflags "-s -w -X main.version=$(VERSION)"
+GITEA_URL := https://git.nose.space
+REPO := defunkt/go-shout
 
 build:
-	go build -o shout .
+	go build $(LDFLAGS) -o shout .
 
 test: unit integration
 
@@ -9,10 +14,37 @@ unit:
 	go test ./...
 
 integration: build
-	./shout test 
+	./shout test
 
 clean:
 	rm -f shout
+	rm -rf dist
+
+dist: clean
+	GOOS=darwin GOARCH=arm64 go build $(LDFLAGS) -o dist/shout-darwin-arm64 .
+	GOOS=linux GOARCH=amd64 go build $(LDFLAGS) -o dist/shout-linux-amd64 .
+
+release: dist
+	@test -n "$(TAG)" || (echo "usage: make release TAG=v0.1.0" && exit 1)
+	git tag $(TAG)
+	git push origin $(TAG)
+	@echo "Creating release $(TAG)..."
+	@RELEASE_ID=$$(curl -sf \
+		-X POST \
+		-H "Authorization: token $${GITEA_TOKEN}" \
+		-H "Content-Type: application/json" \
+		-d '{"tag_name":"$(TAG)","name":"$(TAG)"}' \
+		"$(GITEA_URL)/api/v1/repos/$(REPO)/releases" | \
+		python3 -c "import sys,json; print(json.load(sys.stdin)['id'])") && \
+	for f in dist/shout-*; do \
+		echo "Uploading $$f..."; \
+		curl -sf \
+			-X POST \
+			-H "Authorization: token $${GITEA_TOKEN}" \
+			-F "attachment=@$$f" \
+			"$(GITEA_URL)/api/v1/repos/$(REPO)/releases/$$RELEASE_ID/assets?name=$$(basename $$f)" > /dev/null; \
+	done
+	@echo "Released $(TAG): $(GITEA_URL)/$(REPO)/releases/tag/$(TAG)"
 
 install: build
 	sudo cp ./shout /usr/local/bin
diff --git a/install.sh b/install.sh
new file mode 100755
index 0000000..7069fe0
--- /dev/null
+++ b/install.sh
@@ -0,0 +1,46 @@
+#!/bin/sh
+set -e
+
+REPO="defunkt/go-shout"
+GITEA_URL="https://git.nose.space"
+INSTALL_DIR="/usr/local/bin"
+
+OS=$(uname -s | tr '[:upper:]' '[:lower:]')
+ARCH=$(uname -m)
+
+case "$ARCH" in
+  x86_64|amd64) ARCH="amd64" ;;
+  arm64|aarch64) ARCH="arm64" ;;
+  *) echo "Unsupported architecture: $ARCH" && exit 1 ;;
+esac
+
+BINARY="shout-${OS}-${ARCH}"
+
+# Get latest release tag
+TAG=$(curl -sf "${GITEA_URL}/api/v1/repos/${REPO}/releases/latest" | \
+  grep -o '"tag_name":"[^"]*"' | head -1 | cut -d'"' -f4)
+
+if [ -z "$TAG" ]; then
+  echo "Error: could not find latest release"
+  exit 1
+fi
+
+echo "Installing shout ${TAG}..."
+
+curl -sfL "${GITEA_URL}/${REPO}/releases/download/${TAG}/${BINARY}" -o shout
+
+if [ ! -s shout ]; then
+  echo "Error: no binary available for ${OS}/${ARCH}"
+  rm -f shout
+  exit 1
+fi
+
+chmod +x shout
+
+if [ -w "$INSTALL_DIR" ]; then
+  mv shout "${INSTALL_DIR}/shout"
+else
+  sudo mv shout "${INSTALL_DIR}/shout"
+fi
+
+echo "Installed shout ${TAG} to ${INSTALL_DIR}/shout"